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AIDigital business| 8 October 2025
Is ChatGPT going to be your next marketplace?
Companies offering digital and physical products online have been finding new sales channels over the past decade – from search engines to social media, and from Amazon.com to superapps. Companies without their own platform have been hopping from one distribution pathway to another as the dynamics of each system have evolved. With OpenAI announcing Instant Checkout at the end of September 2025, the marketplace game is about to take a new, exciting turn.
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