Studies

We sat down with leaders in the financial sector to discuss where they see AI creating value in customer experience today, and what’s prohibiting it. The result is a glimpse of the AI reality inside financial institutions – the value, the worries and the one question they all are asking “What will happen to customer experience when we go towards agent-to-agent interactions?” Download the report here.

What actually drives commercial success in digital services – and where do Finnish brands still leave value on the table? The 2026 report combines a survey of Finnish digital leaders, an independent audit of digital consumer services, and global research on commercial success drivers. Download below!