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Mobile application development

Mobile application development gives you an unbeatable way of creating engaging customer experiences with a wow effect. Apps allow you to seamlessly participate in your customers’ daily lives and important moments, as time spent on mobile keeps being on the rise.

Mobile apps bring your offering and brand to the channel your customers already enjoy using. Mobile apps can accommodate unique features using smartphones’ device qualities, e.g. location tracking and push notifications, that are not possible to replicate in other types of digital services.

Personalisation for identified customers, easy mobile payments, building loyalty, and combining online and offline are only some examples of how you can offer a superior experience to your customers. Operating systems like iOS and Android also have their own exclusive advantages.

What you need to develop a successful mobile application

Business insight

Sufficient intelligence regarding the business in question – you need a clear vision of what the mobile service is needed for and how it generates value


In-depth understanding of mobile application development – such as
different mobile technologies and languages – to choose your approach. This understanding might not come from one expert.


Ability to gather research data about the target market, build a concept with the needed customer journeys – and test your concept with that target market.


Clear KPIs for success and a way to keep track of them – without clear goals, data collection and data analysis you won’t be able to tell if you succeeded or not

An image of two mobile application accommodating smartphones with glass and metal like figures in rainbow colors

How to estimate a budget for your mobile app? We did the maths and can show you

A person browsing mobile applications on a smartphone with a deep creen cover

How to set and track goals for your mobile app?

Your app’s goals depend on its lifecycle stage, operating environment and domain. Most importantly, they depend on its function for business and the value the app creates for the end customer.

Is your goal to improve customer service, to acquire new customers, to sell additional services or to personalise your offering for each customer? Ultimately, your company’s strategy guides the choices for your mobile app. 

Prioritisation is especially important in mobile product development, because the screen is small. By filling your app with tons of features and high hopes you end up jeopardising the user experience and return on investment, as resources are not allocated efficiently. Smart design, accessibility and well-specified customer journeys, for one, ensure your app is built in a cost-efficient manner.

Building blocks for your mobile application

Mobile insight

If you do your research, you can validate your decisions before committing to new or expanded offerings. Business insight reveals how a consumer business can operate profitably, while consumer insight helps figure out how to engage users and serve them in the way they expect. Download any of our recent studies from our insights page.

Consumer insight

  • High-quality quantitative consumer research
  • Qualitative user interviews
  • User observation and ethnographic research

Business insight

  • Competition analysis
  • Industry analysis
  • Emerging trends analysis

Mobile app development

We have been building award-winning iOS, Android, Flutter, React Native and hybrid solutions for over fifteen years. Our code creates apps that stand the test of time, provide a great user experience and are accessible by default.

Mobile app design

Make sure that things make sense and the details feel great. We are your partner in creating new beginnings and growing your existing services. We are committed to creating products that contribute to your business growth and make your customers’ everyday lives better.

For new beginnings

  • Business design
  • Service design
  • Product vision and strategy
  • Concept design
  • Metrics for success

For growth

  • User experience (UX) and user interface (UI) design
  • Prototyping
  • Usability and accessibility
  • Design systems and design ops
  • Data-driven design
  • Growth hacking

For more information