Over 10 000 Slush ’14 visitors are tech savvy app users
Written by Anu-Kaisa Jääskeläinen Slush is the focal point for European and Asian startups and tech talent to meet with top-tier international investors, executives and media. The two day Slush 2014 event was held on November 18-19th in Helsinki with more than 12.000 attendees. The tech savvy crowd showed its modern approach by downloading more than 10 […]
If you’re planning to have an app made for an event or conference, it’s quite ok to have it ready just a few days in advance. As you can see in the graph above, over 90% of the downloads occurred in a 4 day period. Obviously, the Slush app was also marketed in that timeframe. The event took place during Tuesday and Wednesday. You can read more about the app itself from the Slush app case story.
It’s always important for all digital services to analyze the analytics in order to improve the service for coming updates. For example, it’s good to take a look at what features are used and which are not – to know which ones maybe need to be improved or dropped out completely. So what were the features that were used the most in the Slush 2014 app?
As we can see, the main difference for such an overwhelmingly event-packed conference is made with the mobile usable schedule. One could create their own schedule by favoriting the speakers they’d want to remember to go listen to. Just the sheer amount of clicked speaker data shows that as many of the speakers were “not so famous yet”, conference visitors liked to read more about them from the app.
Oh really? So which speeches got the most clicks in the app?
The indoor positioning and directions on the map powered by Nimble Devices were, to say the least, super awesomely cool. Qvik & Nimble Devices have done some co-creation projects previously, so it was only natural to offer this new feature together for Slush. The Nimble Devices team executed the indoor positioning calculations as well as the hardware installation at the conference center. Qvik created the user interface for mobile, as well as the visual routes on the map. The map visualization was done by the Slush graphics team. [column_half] 
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[/column_half_last] The app offered many features that ended up giving the location on the map. Those were the list of companies with their own stands, the list of restaurants and the list of different stages at the event. What was the most requested route on the map?
1448 profiles were created for the Networking feature. Which shows that many were willing to share their own info to get info of the other attendees. This feature was created for the Slush app by not using any existing networking platforms.
Many questions were still left unanswered by the “info” feature as 900 customer service cases were answered via the Live Chat feature powered by the Finnish company Ninchat. It seems that the basic info about the event could have still been more prominent in the app as well as in other channels when communicating with the crowd.
As Slush is a very international event, the app also found it’s way to over 50 countries. Hopefully next year Slush will be a success like this year – and maybe all attendees will download the app. 😉
Thank you for all the data and help in creating this article:
Elias Pietilä, Wolt
Jari “Jaffa” Jaanto, Ninchat
Teemu Tapanila, Tapanila.net
Markus Järvinen, Slush
Tommy Eklund, Qvik
Dung Nguyen, Qvik
