Online shopping, economy and preferred payment methods in Finland 2022
Our survey shows that people plan their purchases more carefully and are willing to spend more time finding the best offers. Seven in ten Finns say that the current economic situation affects their online shopping behaviour.
People are more interested in special offers and best bargains, and also leave more purchases for special days like Black Friday, Cyber Monday and Christmas sales. Download the report for more information on Finns favourite online payment methods and why Finns abandon their shopping cart at the payment stage.