Qvik mobile index
Techical report 2022
Qvik’s Mobile index report for 2022 gives an up-to-date view on the extent of mobile web browsing in Finland. Based on data collected from Spring to Fall 2022 across several web services, we calculated a mobile index for web browsing indicating the variable degree of mobile use across services. We address one primary question: how much of all web browsing takes place on mobile devices?
Our main finding is that mobile use dominates, but the variation among services is notable. Android still rules mobiles in Finland, Windows is the number one among desktops.
This unique dataset provides a public benchmark for all web developers as well as a basis for crafting channel strategy in the increasingly mobile world.
The data is based on web analytics and their the number of sessions attributed to either device
The study includes summary of novel data about:
- Mobile vs. desktop web browsing
- Mobile Platforms: Android vs. iPhone
- Desktop Platforms: Windows vs. MacOS
Qvik mobile Index 2022
We can help you get a clear picture
Get high-quality quantitative consumer research and qualitative user interviews, user observation and ethnographic research to help you understand your customers and their preferences and needs.
Top up your business-critical knowledge. Build your business case on reliable analyses of the competition, industry and emerging trends.
Hungry for more insights?
If you do your research, you can validate your decisions before committing to new or expanded offerings.