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Qvik mobile index

Techical report 2022

Qvik’s Mobile index report for 2022 gives an up-to-date view on the extent of mobile web browsing in Finland. Based on data collected from Spring to Fall 2022 across several web services, we calculated a mobile index for web browsing indicating the variable degree of mobile use across services. We address one primary question: how much of all web browsing takes place on mobile devices?

Our main finding is that mobile use dominates, but the variation among services is notable. Android still rules mobiles in Finland, Windows is the number one among desktops.

This unique dataset provides a public benchmark for all web developers as well as a basis for crafting channel strategy in the increasingly mobile world.

The data is based on web analytics and their the number of sessions attributed to either device

The study includes summary of novel data about:

  • Mobile vs. desktop web browsing
  • Mobile Platforms: Android vs. iPhone
  • Desktop Platforms: Windows vs. MacOS

Qvik mobile Index 2022

Up-to-date view on the extent of mobile web browsing in Finland.
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