Digital Product Meetup with Verkkokauppa.com: A successful online store renewal is based on holistic customer understanding

Thursday, 5.10.2023
at 8.00 - Qvik, Kamppi

Despite their impressive physical storefronts, Verkkokauppa.com’s most recent efforts have focused on their original business channel: the website. In 30 years, Verkkokauppa.com has grown from a simple garage venture to Finland’s most popular online store. Verkkokauppa.com’s recent website renewal was explicitly focused on customer experience. This event is tailored for product-level decision-makers, such as product managers and product owners.

Why attend

• You’ll learn how to shift from technical development to a customer-oriented approach: market segmentation, customer profiling and getting to know customer pains and gains
• You’ll gain insight into Verkkokauppa.com’s organizational evolution amidst a significant digital service renewal
• You’ll discover renewing technologies while renewing your online store
• You’ll learn what Verkkokauppa.com identified as their points for growth and how they started their online store renewal process
• You’ll get an experienced CXO’s best advice for successfully renewing a digital service in a customer-focused manner

Speakers

Pekka Litmanen

Pekka is Verkkokauppa.com’s CXO. He is an experienced strategy and business developer passionate about creating revolutionary customer experiences built on customer insights.