Where Finnish digital services can win
Our Spring 2026 report examines how to get more value from the digital investments you've already made – combining global research and our own research of Finnish digital consumer experiences. Did you know that 67% of Finnish services hide key user value behind login, for example? Explore more and download the report below!
Or call Robert on +358 40 741 6428
What you'll learn
Untapped commercial opportunities in Finnish digital consumer experiences• Experience drivers that directly impact conversion and customer value
• The common patterns of how Finnish digital consumer services leak value today
• Practical ways to improve digital performance in the next 6-24 months
Why this matters
Digital services have shifted from touchpoints to core business channels. Yet, many organizations still lack visibility into:
• The parts of the experience that actually drive business outcomes
• Where exactly is value lost in customer journeys
• The small things that differentiate high-performing digital services
This study offers practical, evidence-based answers to these questions – and strategies to maximize your own value output.
Some key signals
A few patterns stood out across Finnish services:
- A minority of leaders describe key journeys as truly frictionless
- Many services still delay value until after login
- Outcome clarity is often functional, but rarely confidence-building
- Personalization remains underdeveloped in many services
These patterns indicate a common theme: Finnish digital services function effectively, but leave value on the table. Download the report for low-hanging fruits, structural improvements, and strategic investments to maximize the business impact of your digital service investments this year.
About the study
Combining three perspectives
To maximize validity, our research triangulates data from three sources collected during January and February 2026:
• A survey of Finnish digital leaders
• An audit of Finnish consumer digital services
• Validated global research on experience drivers that influence business outcomes
This approach provides an established research layer, a leader perception layer, and an observable evidence layer. Combining these perspectives creates a more complete and reliable view of digital performance.
Digital experience business value
The study was designed to determine which parts of digital customer experiences directly affect commercial outcomes such as conversion, activation, and customer lifetime value. Rather than only focusing on theory, the goal was to uncover validated, practical patterns in how digital services perform – and where value may still be untapped.
Directional insights for leaders
The findings are directional, not statistically representative. The strength of the study lies in identifying recurring patterns, tensions and opportunity areas across services – and translating them into actionable insights for digital leaders.
Download to explore how your digital service could unlock more value
Most digital services don't fail – but they can underperform. This report highlights digital consumer services – and where missed opportunities for increasing business value most often occur in these experiences. Download the full report to explore findings and practical opportunities in more detail.
About Qvik
Qvik is a Nordic consultancy focused on designing and building consumer digital services that deliver real business results. We integrate strategy, payments, design, and development to help organizations:
• reduce friction in digital journeys
• accelerate time-to-value
• enhance conversion rates and customer experience
Our work covers industries from retail and banking to mobility and media, with products used by more than 300 million consumers globally.
