More leads for X Shore with a new website

When the electric boat company X Shore set out to redesign its website, their brief was clear: it needed to feel premium and generate more leads. Said and done. We created a clean, elegant design and placed strong emphasis on the boat configurator – the primary source of leads. Here, users can design their own boat online, mix and match add ons, and send an inquiry directly through the website.

– We’ve significantly increased the number of conversions with the new site. The website has finally become the business tool it was always meant to be, says Christian Birkholm, Head of BI at X Shore.

The centerpiece of the project was the boat configurator. Users can explore different models, colors, and accessories, and ultimately send an inquiry to proceed with a purchase. At every step, additional information slides in from the side to provide more details.

"The fact that the boats can be customized in so many different ways made the configurator a fun challenge. We also built everything dynamically, so the client can easily manage new boats and their options themselves."

Peggy Jacobson, developer

X Shore’s buyers love diving into specifications, so we designed a completely new page layout for more information-heavy sections. It allows the users to browse between chapters in a fixed left-hand sidebar, making it easy to navigate to the section they’re most interested in.

These pages are built with their own set of custom layouts tailored to the purpose. In this view, we also use a special header that hides the main navigation to help readers focus fully on the content.

The website is built using Storyblok as the CMS, making it simple to edit content thanks to its visual live editor with drag-and-drop layout management.

X Shore’s boats come in many different configurations, varying in color, packages, and optional features across multiple categories. All these combinations are managed directly in Storyblok, giving the team full control over product variations.

Once an inquiry is submitted, a series of automated workflows kick into action. We built integrations with X Shore’s business systems so that many tasks previously handled manually now happen automatically. This improved workflow and back-office setup saves the team significant time, allowing them to focus on sales and marketing instead of administration.

– We’re extremely happy with the collaboration, says Christian Birkholm, Head of BI at X Shore. They truly understand our business and how critical the new website is for X Shore’s growth. With a focus on lead generation and smart solutions that streamline our internal processes, they’ve helped us take a major step forward. Qvik is fast, responsive, and gets things done — exactly what we look for in a tech partner.